Inspiring Mission Statement Writing Services

What’s Your Company’s Mission? How Do You Communicate It?

A mission statement is the heart of your business. A mission statement not only makes you feel better, but it elevates the purpose of your business to your customers, vendors and employees. A mission statement steers your business in the right direction based on your purpose – even in tough times. A business with a meaningful mission statement has clarity with its customers, and thus better sales. It does not matter how big your business is, with a clear mission, all are working together running the business.


An inspiring mission statement should answer the following questions:



Clearly state the purpose of your business. Why does the business exist?

Does It Inspire?

When you read your mission statement, does it motivate you? Does it help your customers understand your passion for your business? Do your employees get charged up to join in the goasl of the organization?

Is It Focused?

It is very easy to lose sight of your purpose over a long period of time when running your business. The mission statement should keep you on track. In tough times, your mission atatement should bullet proof your purpose.

Is It Clear as to Customer Benefits?

Does it clearly state the benefits your customers will receive by using your product(s) or service(s)? It should enhance your customer’s buying decision.

Is It Unique?

What is your Unique Selling Proposition (USP)? How do you differentiate your business with your competition?


Let’s analyze an example to see how it answers all of the above 5 questions:

  • Purpose of Amazon Kindle is to deliver every printed book digitally (why)
  • Every book ever printed, in any language, all available in less than 60 seconds through Amazon Kindle (inspiring)
  • Convert every printed book into digital (focus)
  • Get any language book in less than 60 seconds. (customer benefit)
  • Make the books available in less than 60 seconds (unique)

Keep Your Mission Statement Short and Free of Jargon

Precise mission statements are easy to understand. Avoiding business jargon makes the mission statement clear and straightforward. People should not think twice to understand.


How to Create a Mission Statement?

To create an impactful mission statement from the key benefit that you offer your customers, do some research to develop your own unique selling proposition. See how your competitors are offering their key benefit. Then focus on the key benefit that you want to provide. Talk to your customers to understand what they like most about your product or service. Ask them open-ended questions and derive the key benefit that they get from your product or service.

Now, by this time you should have the answer “Why are you in business?” You are in  business to offer the key benefit to your customers.

Is It a Good Idea to Change My Mission Statement?

A mission statement is not something you write once and forget about it. The benefits that you offer today may not be needed by customers tomorrow. Customers are always evolving. You will also be shifting your business strategies in order to keep pace with changing trends which requires occasional changes in your mission statement.

If you need help in carving out a meaningful mission statement for your existing business or new business, please contact us.


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